Article

How to solve a case study!!

What is a case?

• Description of an Enterprise
• History
• Environment
• Internal Operations 
• Cases do not have full information, but enough information
• Reasonable assumptions

Is all the case information Imp!

• No
• As a manager you will be bombarded with information
• Manager’s job
• Separate Wheat from chaff
• Deal with uncertainty

How to begin solving the case

• Read the Case
• Prepare a List of the major opportunities before the company, and the problems faced by the company 
• Multiple solutions might be possible, so analyze them and choose the best one
• Tell how will you implement the solution

Tools to help you…

• Note the Important Points
• Environment 
• Competitors
• Economic Conditions
• Internal Problems
• SWOT 
• Strength 
• Weakness 
• Opportunity
• Threat

For this case study…

SWOT Analysis

• Strength 
• Sources of strength for the company
• Cost, Skill, patents, Consumer Loyalty, etc.
• Weakness
• Areas of Vulnerability for the Company
• Opportunity
• Threats

Segmentation

• Dividing the market into distinct meaningful groups of buyers who can be served differently.
• Bases for segmentation
• Geographic
• Demographic etc.

Targeting